How to find low competition and high profitable niche.
what is a niche ?
A niche is the main essence of your blog. So if you’re motorcycel racer and you start a blog about motorcycle and super bikes , then The niche of your website will be “motorcycle and super bikes”. Similarly, if you find a website that talks only about dogs, then “dogs” will be the niche of the website. Selecting a niche is easy. But more important than selecting a niche, is selecting a profitable niche. See, starting a blog requires hard work. You can’t just start a blog, write a few articles and expect to drive millions of visitors to your blog. You need a proper strategy to scale a blog from 0 – 10,000 visitors per day. And also you’re spending a significant amount of your time on your blog, so wouldn’t you want to make money off your blog? Most new bloggers make this mistake of starting a website on what they like. And many years later they see good results. And especially in 2020, where the competition is increasing by the day, you need a proper strategy in selecting a niche of your blog. So read this blog until the end, and I can guarantee you will be able to find a profitable, money-making niche, with low competition for your blog. A lot of you get stuck in the step of niche research. And this step is extremely vital for the sectors of your affiliate website. What should my website be about? Which niche should I target? This is the most common questions that I get in my ears.
Steps to finding perfect niche:-
there are a few things that you have to keep in mind before selecting a niche.
- The first step is to choose a niche that people are looking for. What you don’t want is to create an affiliate website about a topic that people are not even searching for. Even if your article gets number one on Google. But only 100 people are searching for it in the entire month. You won’t be able to make any money.
- The second point is, choose something that has low competition. but as a general rule, don’t go for a high competition keyword. Especially when you’re a single man army or you’re a beginner. A person having a team of 10+ peoples and experiences in affiliate marketing and SEO. So they can take the risk of going into a high competition niche. But for you, it can result in loss of time and money. For you, you might think that very big or popular niche like mobile, through that you’ll be able to drive thousands and millions of people to your website and will be able to make much more money. But then again the competition in this niche will be extremely high. And the chances of you ranking number one on Google, will be extremely difficult and also it will take a very long time. I want you guys to start making money on just a few months, not in years. So go for a low competition niche.
- Now the third point is, choose something that you like. You will be spending a lot of time on your website, like configuring it, writing the articles, creating a social media profile and a lot of time in doing the SEO of your website. So if you do not like the niche, then sooner or later you will lose the interest, and then you will say that this method does not work. I want you to achieve success and I want you to make money from your affiliate website. So trust me, go for a niche that you like. So if you don’t like cats, don’t go into a cat niche. Rather if you are interested in technology then go for it, because then the work won’t feel like a burden. Think about your hobbies and what you like and that’s a good place to start.
how to find a low-competition,high-profitable niche.
amazon affiliate rate list
How to select which category?.
So I recommend you guys go through all these categories and their commission rate on amazon affiliate website .Majority of the people think they’ll start promoting mobiles because it’s a very common category and a lot of people will be buying it. But then again you’ll see that the commission rate on mobile is only 2.5%. And also you have to make sure of one thing, that all the popular mobiles that are launched in the market, like OnePlus8 or any other new mobile that is very popular in the market, usually they are excluded from the affiliate program. So if you are promoting any of these models, then you will only be getting 1% of the affiliate commission. And some products are excluded from the affiliate program. so if you are promoting any of this, then you won’t be getting any commission. So whenever you are promoting a mobile ora very popular product that is high in the market, make sure that it is not in the excluded product category otherwise you won’t be making any commissions you guys can check this on buttom of the site.
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| excluded item from amazon affiliate rate. |
How to do research.
whenever I am creating an Amazon affiliate website, I am looking up a commission rate from 4% - 8% or 10% if it’s available. So like a 4% category like mobile accessories or 8% like health and personal care are also very popular. Because more and more people are getting health conscious, so it’s a good category. And you can also go for apparel and shoes because the commission rate is 9% because fashion is something that is not going anywhere.
So, the first step is to go through this commission structure, the next step is to select a few of the categories and start doing research. So let’s start open amazon shopping site…, I’ll take the musical instrument category here. And it has 8% commission rate. So let’s do some initial research on Amazon on how the products are, what’s the average selling price, etc. Usually, whenever you are creating an Amazon affiliate website, your ultimate goal will be to write an article which will be something like “Best XYZ”. So let’s say if you’re doing the niche research for a musical instrument website, then we might be looking for “Best Guitar” or any other musical instrument, right? You can also do the category research by clicking on “shop by category” on amazon shopping site and will open up. And there are also the other categories that are available on Amazon, this is another good way to find the other various categories like-so let’s say if you’re going into the electronic section, then you can know that these are the various categories that are popular in the Indian market. So these are the various niche that you can create a website on. So we’ll go to the musical instrument category, let’s see how it performs. We are at the musical instrument category, let’s see the various products that are available and what are popular. So primarily, people are looking for drum accessories, guitars, and… okay, keyboards as well. So let’s open a few of these links. Here you will also find various article ideas because you can also write an article about guitar accessories or pianos. So the ultimate goal is to also look at the average selling price of the products in this category. As I said earlier, the higher the product price, the more profit you’ll make a commission. So let’s go into the guitar section. you see that majority of the guitars are selling for- in the range of Rs2,000 – Rs4,000…we can also see guitars from Rs8,000, Rs6,000…So let’s say the average price of the all guitar is somewhere close to, let’s say Rs4,000, okay? So, we know that in the musical instrument the commission rate is 8%.
Create a excel sheet create the excel sheet to niche research, you can do it yourself as well.
(1) Category
(2) The amount of traffic for the no1. article is receiving
(3) The conversion rate
(4) Average selling price
(5) Commission
(6) Earning
(7) Competition
So let me explain it to you.
The category is for whatever we are targeting, say we are targeting the guitar, and the other musical instruments. Now, how to find the traffic for the number one article.
search for the keyword “best guitars on India” on Google search engine. And we’ll take the top result, let’s take the top result. Once you copy the URL you have to open a free tool by Niel Patel, it’s called “ubbersuggest”. Search for it… open the free tool, it’s free to use, and then paste the URL in URL box… make sure the country selected is “English/India”, and click on “search”. Then what you have to do is go to the “top pages” section, and search for the URL that you just copied. So here- as I can see that the number one URL that is ranking is “13 Best Guitar Branch in India”, the one that we copied… and approximately 779- this is the number, this is the traffic that we will be driving if we are ranking number one on Google search result for a target keyword. You can also see the various other keywords for which your article will be ranking, which is just like the main keyword, like “best brand of guitar… best guitar brands, best guitar in India” this is ranking for number one- number four position. So the actual traffic, if you’ll be ranking number one, will be close to 1,000. So what we’ll do is we’ll add this approximate traffic here… let’s say 1,000 people visit your article every month. And the conversion rate is usually 1%.So let’s say 1,000 people visit your article, then in my experience in running many affiliate websites, I’ve seen that 1% of the people tend to buy the product, the conversion rate will be 0.01, which is the one per cent. The average selling price of the guitar we saw that it is close to 4,000 and the commission rate was 8%.So, my earnings from that particular article will be Rs3,200.So I’ll be making a commission of Rs3,200. And you can see that the number of backlinks that this particular article has is 0.So that even without backlinks, this article is ranking number one. So the competition in this niche is “very low”. So ranking this article as number one on Google will be extremely easy. Similarly, I did a research on the DSLR category earlier, and I saw that the traffic potential for this article was close to 20,000, conversion rate 1%, the average selling price of a DSLR is close to Rs30,000, the commission rate is 4%, so my earnings will be around Rs 40,000per month if my article like “best DSLR in India” is ranking number one. But then again the competition is very high, rather it’s “very high”. Because the earning potential is very high, that is Rs240,000, that’s why thecompetition is also very high. So ranking this article as number one on Google will be difficult. You won’t be writing a single article on guitar. So let’s say if you’re writing a guitar article for a guitar like “best guitar in India”. Then your website will be in the music category or maybe the guitar category.
Then you can also write articles like “best electric guitars… best acoustic guitars…”You
can also write articles about accessories, like “best guitar accessories…”And you can also write particular reviews about a very popular guitar. So this is how you scale a website. Your main article will be the best main category of your website, and then you can scale the website by adding more articles as related to the category. Like if your website is more into the music instrument, then you can also go into the tabla, piano, or various other musical instruments. Similarly, if my website is in the DSLR category, I can also write many other articles like “best lenses, best camera accessories, best camera bags…” and so many other things. So to find the article ideas for this, you can just go to Amazon and see. Like I’ve just opened a musical instrument category here. I can see so many article ideas like best piano here, this might be something related to guitar, like the best type of query for this…I can also write individual reviews, and add affiliate links in that as well. I can also write articles about the audio interface, DJ controllers and so many various things. So this is how you do the niche research. Let’s do niche research for one more category. Let’s go into the “books” category. Okay, the commission rate is 8%.So… let’s go to… books, search for it. The one good thing about the books category is that the search volume is high. Because so many people are looking for a particular book review, or best books to read in 2020or so many different queries for that. And also the books category has various sub categories like action, arts, and law...literature, reference, religion- so many different categories. You can create the entire website just about book reviews, and add you book reviews in there. But one thing that you have to keep in mind is that the price of books is very low. So whenever you’re doing your niche research with your excel sheet, the average selling price of a book will be something close toRs300 – Rs200.And even if the commission rate is 0.08, which is 8%, still you have to drive a lot of traffic that is at least close to 100,000, let’s say the traffic is 100,000 and the conversion rate is 0.02.Let’s take a good conversion rate. The money you’ll be making will be Rs32,000per month. So we are talking about books category here.Summary
So let me give you a gist of the entire process once again. All you have to do is first open this page of Amazon affiliate commission. Go through various categories and the commission rate. And also I recommend you guys to create this simple excel sheet for yourself as well. I’ll also make sure that I make this excel sheet available for download. So all you have to do is after looking at the commission rate, start researching individual categories. So go to Amazon.in, click here on “shop by category”- various other categories will be shown. Start researching the categories that you like one-by-one that has a good commission rate. Once you select the category, look for the various articles that are ranking for that category. Take the URL of the article that is already ranking, go to “ubbersuggest”, that is the free tool by Niel Patel. Add the domain name here… click on search, go to the “top pages”, find the article, and look at this particular metric. This is the estimated visit you will be driving. Add that in the niche research here in the traffic area, add the conversion rate which is somewhere in the range of 1% - 2%.Add the average selling price, add the commission rate and this will give you the oral earnings. And for the competition, what you have to look at is the number of backlinks that the article has, which is ranking number one on Google search results. So what you’ll have to do is, do this for at least 10 – 15 categories that you like and that you think has good earning potential, and then look at the profit here. Like which category has low competition, and higher earnings. So whichever category has a low competition and high earnings, you can get into that category as the niche of the website.
So what are your next steps?
